Five Shocking Video Statistics

How your patients spend their free time.

We’ve probably all heard the stats or watched a video on the amount of time we will spend sleeping (approx ⅓ of our life) and working (another ⅓ of your life). Which gives us a small sliver to spend on what we call free time.

For healthcare organizations, this is important. In order to improve one’s health and in return improve health outcomes for an organization, the patient must invest a portion of their prized possession. Their free time.

So how are your patients spending their free time?

Let’s take a look at Five Shocking Video Stats to find out!

1. 500 million people will watch a video on Facebook today.
2. Every day there are 13 BILLION videos viewed on Facebook and YouTube.
3. ⅓ of all online activity is spent watching videos.
4. More video content is uploaded in 30 days than the major US television studios have created in 30 years.
5. It’s not just millennials. 27% of baby boomers prefer video as their means to educational material making it more popular than images, blogs, and infographics.

What does this mean for healthcare organizations tasked with educating their patient population about how to have well-managed chronic conditions?

Let’s take a look at three key takeaways.

1. Video content is king NOW. If you want increased patient engagement, improved health literacy and a greater chance of better outcomes, meet the patients where they are with video.
2. The idea that video is for younger generations is incorrect. Baby boomers prefer video over any other source of educational materials.
3. One video is not going to do the job. You need a library of videos to compete in the age of digital health.

Healthcare is changing. Organizations continue to become more patient-focused. The patients are people and people are watching videos to become educated on a diverse set of topics. It’s no different when it comes to learning how to have well-managed diabetes, or how to decrease hypertension, or how to lower stress.

So what is your video strategy for 2019 and beyond?

You might consider KingFit to help you build an outcomes-based, chronic disease management library of your own.

Contact us today!

Miguel.johns@kingfit.io

Thank you