The Cost of Bite-Sized, Animated Videos
Information to help health and wellness publishers budget for turning their written copy into animated videos.
Health & Wellness Content
If you are a one-stop shop for curated and original content for people who want to live healthier, you are tasked with the enormous project of competing with millions of other articles released on the same topics you cover.
With 200 MILLION health-related searches every 24 hours on Google, the large opportunity attracts a large amount of website competition.
How can organizations who focus on providing great content for people who want to live healthier, stand out? The answer is with video.
The Four Major Shifts
Over the last 30 years, we have experienced four major shifts in how we engage with content.
- Shift #1: The Birth of the Internet
- Shift #2: The Birth of Online Health Information
- Shift #3: The Rise of Mobile
- Shift #4: The Rist of Mobile Video
If you thought 200 million health-related searches was a lot, prepare yourself for the next statistic. There will be 13 billion videos viewed today.
27% of Baby Boomers regularly consume video content, making it the most popular form of content for their generational bracket — more so than blogs, infographics or even images. —Blueleadz.com
Don’t take it from us. Just look at the industry leaders like WebMD. A quick search for diabetes content will lead you to a small library of videos. The beginning of a new era.
It’s Too Expensive
So what can organizations expect to spend if they want to turn their articles, blogs, or health-related news into bite-sized, “explainer-style” videos?
In 2018, Hubspot did research on 70 explainer video companies across the industry and compiled the findings. They measured based on three “universal” animation types, and a length of 60 seconds.
What did they find?
Prices varied from $700 — $70,000 and turn-around times varied from two weeks to 12 weeks.
For the sake of this article and the massive amounts of content organizations have created to educate people, let's focus on the more affordable and faster options.
How to Fit Video in the Budget
Based on the research, the most affordable significant players charge $700 for a 60-second video. They work at a pace of one video per two weeks and are focused on customer acquisition content aka marketing videos.
That doesn’t sound very helpful for an organization with thousands of articles. A content library that is ready 10 years from now will be 10 years too late.
Meet KingFit
In 2018 if you want a sales-ie explainer video, you will pay a minimum of $700 for a professional studio. That sounds fair until you take into account the fact that organizations have thousands of health and wellness education articles, and blogs. How does KingFit compare to the most affordable options on the market? Let's take a look.
At KingFit, we are able to cut the minimum explainer video cost on the market in HALF for organizations because our 5-Step Content Conversion Process has made it easy for us to transform static content into an animated video at blazing speed while still maintaining high quality. In addition, we establish long-term relationships with our customers and offer financing options so customers can quickly build a video presence online without major up-front costs.
Video content is the language of the digital landscape. If your organization is going to stand out from the competition effectively in the age of mobile video, KingFit can help you make the leap.
Thank you for reading,
Miguel, Co-Founder & CEO at KingFit
Miguel.johns@kingfit.io
